Due to the efforts of architect professor Paul Bortnovschi, the Department was established in 1969 within the Faculty of Decorative Arts, the specialization the Aesthetics of Industrial Forms and will be developed over the years in conformity with the social needs to its current stage. Among the former renowned professors, Ion Bitzan occupies a special place, due to his work method marked by the irony specific to neo-avant-garde, but also by the acknowledgement and internalization of the cultural dimension of existence.
The Design Department ensures the reaching of a professional level adequate to a future career in industry, in agencies of design or advertising graphics. The specialization is approached methodically, the properties of materials and the processing techniques being experimented by the students through the creation of models and prototypes; over the years of study the students develop their research abilities, synthesizing and applying their knowledge holistically, being creative and original in communicating their ideas in design. They study the particular relation between the object, space, user and producer, so that they answer both to the emotional and cultural parameters, and to the economic and technological factors; this study involves multidisciplinarity, a certain balance between a humanist, artistic and technical education.
After 1990, the pedagogical endeavor set new goals and critically reevaluated its methods; sets of major issues became priorities: the analysis of the object and of the graphic sign through techniques and methods of investigation of the visual; the strategy of the object of design (involving the comparative study of visual culture and the technical-economic field, in order to identify the specificity of the socio-cultural symbols and their rhetoric); the optimization of the relation between tradition and innovation, between the artistic and the technical-economic base, together with the selection of techniques, the study of variants and their adjustment to the imperative of cultural and technical emancipation. Consequently, the educational infrastructure was rehabilitated and completed, and the introduction of new subjects was possible with the aim of rendering more flexible the pedagogical offer.
At this moment, there are 3 main directions of study: ambient design, graphic design and product design. The subjects taught within workshops in the Department are grouped in three main categories: the core subject for ensuring a basic plastic training – the study making reference to the analysis and general understanding of visual phenomena, through practical and theoretical techniques and methods; subjects which are prerequisites for the specialization; subjects which provide specialization paths within the profession (industrial and ambient product design, visual communication), as well as complementary subjects for the two specialization paths.
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Studii de licență
Specialised technologies for graphic design
The course aims at knowing the importance, understanding and responsibly assuming the quality of graphic designer as a professional part of each student’s personal becoming, and at raising awareness of the fact that in addition to the creative process there is a practical part that completes the work of a designer, and that these two parts work together. The activity within this course is student-focused and based on practical assignments and discussions. It also makes use of pedagogical material for a better understanding and familiarization with the concepts taught during the course. The course includes a visit to a printing house, in order to make students understand the process of printing, from the computer, going through printing and ending with product finishing.
Elements of descriptive geometry and technical drawing
The course develops skills and transmits theoretical and practical knowledge about the principles of representing the surrounding reality through plane and spatial geometry, principles that are necessary for the artists’ formation. The course is useful for developing students’ spatial vision, but also for understanding other specialised courses. Creating a framework for understanding the spatial configuration of different geometrical figures, developing the abilities to sketch and draw to scale, using and meeting standards in drawing and adapting to the requirements of the job market and to the dynamics of technological evolution. Studying and deepening knowledge about design and graphic representation of some products, using technical drawing and descriptive geometry, necessary for a future designer. Through the work assignments, students acquire the abilities to represent the space bi-dimensionally and to represent the directions of operating on volumes. Practical courses on the formats and graphic elements of drawing boards, using lines, scales, standardised writing, frequent geometrical constructions. Practical courses on projection disposition, determining third angle projection. Practical courses regarding orthographic sketch-up of a part and drawing to scale.
Image construction basics
Course activity is based on approaching the main aspects of visual expression, on getting to know this specific language with its own structures and laws, the visual language. Knowing the techniques of image representation and construction is of undeniable use for designers. Structural research is included in the course. The course also makes use of: • Digital photography and digital image processing • Classical representation techniques (flat hue, lavis, crayon, pastels etc.)
Specialized technologies for ambient design
The course aims at familiarizing students with notions regarding the definition of materials, as well as understanding the systems defined as such – natural materials and artificial materials, characteristics and properties; material and structure; knowing and understanding the relationship between material, function and form, as necessary for ambient design; the relationship between material and structure, innovation – mixed material – intelligent material; specific technologies for various materials and summing them up in fabrication systems; defining the built framework in relation to new concepts, lighting systems and light projection in ambient; the relationship between material, technology, ecology and economy.
Students participate in brainstorming meetings, generate ideas and learn to evaluate them depending on the topic proposed by the coordinator. Concepts are transposed into practical projects in graphic design. Students exercise the ability to present creative proposals and train their abilities to argument and negotiate. The course aims at developing students’ abilities in managing the concrete situations graphic designers encounters in their professional activity. It also aims at acquiring a unitary system of knowledge, skills and abilities that are characteristic for designers’ work.
The course aims at defining a set of knowledge and abilities that enable students to realize study models and models for analysis, which define physically, in three dimensions, the projects they have realized, in a form that is necessary for study and analysis, verification and evolution. It is about developing a language specific to the activity, that assures a way of expressing ideas and thoughts necessary for self-verification and display. The knowledges accumulated have as purpose to define work methods based on a way of expressing that helps understanding and analysing forms, in detail and in general, and helps understand and analyse the context and the integrated system, ensuring the improvement of formal relations and rapports, as well as the study of project functions as a total.
Personal project and portfolio presentation
The course includes presentations on techniques of presenting information in an optimal manner, applying the results of studying to projects of building reputation for each student. This way, going through these techniques, the students become more able in presenting their works and in structuring a personal presentation and a portfolio. Students are also presented the best channels for disseminating their works, being encouraged to get into contact with local and global market of graphic design services.
Strategic marketing planning represents a complex process of establishing and maintaining the best relationship between the objectives, the personnel training and the resources of a business, on the one hand, and the mix of marketing, related to market context, on the other hand. Students need to acquire the basic elements of marketing and to be able to apply them to their activity domain. They need to acquire concrete modes of analysing and following the marketing environment and consumers’ behaviour. The course presents the steps needed to be taken for market research and strategic marketing planning, and students will learn the general lines for the elaboration of a marketing mix, taking into consideration its four fundamental elements (product, price, promotion, placement). A central issue for this course is how new products can be launched on the market, and students are offered several strategies for promotion and distribution of products on the market, adopting methods and techniques characteristic for collective conception of products, commercials, price strategies etc.
Management means leading and institutional organisation having as purpose planning, organisation, human resources, budget, quality control, market research and feedback in a company. An important reason for studying management in the National University of Arts is to role of the artist in society, whose works can easily reach important company collections, and who can also collaborate with companies in creating company identities, logos and trade-marks, which connect managers and artists. Therefore, acquiring the language specific to marketing assures artists that they can have a real dialogue with the clients. Management is a new and complex discipline, applicable to a vast range of human activities, including artistic and cultural activities. The scale of human activity is variable, from the individual creator to large transnational companies. Course topics include business management and organisation, and the actions needed to be taken by institutions in order to achieve intended objectives. The course includes concepts of institution panning and organisation, hiring of personnel and of managers at different decisional levels, leadership and control of organisation for achieving goals. The course also approaches management of ONGs, showing the importance of keeping the donors motivated with regard to the ONG’s activities. The course focuses in the importance of applying an adequate management to businesses and to associations developing programs with artistic and design activities. By knowing the functions of management, and the directions for development and improvement in the domain of organisational management, by forming a systematic idea about the concept of management and acquiring knowledge about managers and leaders, by learning the correct concepts regarding market economy, as well as by forming creative thinking, the course aims at empowering students with the qualities necessary for developing their own businesses, and for becoming managers at different levels in various organisations.